Kurtosys vs. the field, quantified
Kurtosys published 10 posts in the 90-day window and earned 353 engagements — 35.3 engagements per post, nearly double FE fundinfo's 18.5 on a ninth of the volume, but well behind Broadridge (92.1), Seismic (76.5) and SimCorp (66.3). Against a field of far larger marketing teams, output per head holds up: 2.0 posts per marketer from 5 marketing-titled staff, second only to FE fundinfo's 5.24 from 17. A video rate of 40.0% is the highest in the set, ahead of Seismic's 36.7% and SimCorp's 18.1%. The gap is reach. Total engagement of 353 is under a tenth of SimCorp's 4,773, followers stand at 10,143 against 81,863–282,206, and search visibility is the weakest here: 119 ranked keywords and 587 organic visits a month.
Reposts count as posts in these figures, so shared employee and leadership content sits inside each company's totals. Kurtosys posted 10 company posts and no reposts, so its 35.3 engagements per post is entirely its own voice. The habit matters elsewhere: Broadridge's single repost drew 602.0 engagements against 80.3 for its own 43 posts, and Seismic's 4 reposts averaged 162.2 against 70.3 for its own 56. SimCorp reposted 10 times at 57.7, just below its own 67.7. Employee-voiced amplification is the cheapest engagement in this set, and Kurtosys is not using it at all.
Where Kurtosys stands
The efficiency quadrant
The quadrant plots posts per marketer against engagement per post, and all five companies are plotted. Kurtosys sits high on output for its size: 2.0 posts per marketer from 5 marketing-titled staff, behind only FE fundinfo's 5.24 from 17. On engagement per post it reaches 35.3, ahead of FE fundinfo's 18.5 but behind SimCorp (66.3), Seismic (76.5) and Broadridge (92.1). Broadridge's 1,131 marketing-titled staff pull its posts per marketer down to 0.04 even though its 92.1 engagement per post leads the set. Scale depresses the posts-per-marketer figure for the giants; for Kurtosys the constraint is total volume, not resonance.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kurtosys | 5 | 10 | 4 | 40.0% | 3 | 353 | 2 | 0.6 | 35.3 | 70.6 | 10,143 |
| Broadridge | 1,131 | 44 | 4 | 9.1% | 0 | 4,053 | 0.0 | 0 | 92.1 | 3.6 | 282,206 |
| Seismic | 53 | 60 | 22 | 36.7% | 5 | 4,587 | 1.1 | 0.1 | 76.5 | 86.5 | 81,863 |
| SimCorp | 50 | 72 | 13 | 18.1% | 17 | 4,773 | 1.4 | 0.3 | 66.3 | 95.5 | 93,451 |
| FE fundinfo | 17 | 89 | 1 | 1.1% | 34 | 1,645 | 5.2 | 2 | 18.5 | 96.8 | 115,806 |
Volume is the story. Kurtosys published 10 posts in 90 days against FE fundinfo's 89, SimCorp's 72, Seismic's 60 and Broadridge's 44, and collected 353 engagements against 1,645 to 4,773 for the rest of the set. No company's totals are capped here, so every figure is a complete count for the window. Per post, Kurtosys's 35.3 beats FE fundinfo's 18.5 but trails Broadridge (92.1), Seismic (76.5) and SimCorp (66.3). Tripling output at the same 35.3 per post would roughly triple total engagement — the cheapest gain available.
Search visibility
Search figures are summed worldwide: ranked keywords and organic visits across every Google country index, with authority a worldwide 0–1000 backlink rank. kurtosys.com ranks for 119 keywords and draws 587 organic visits a month, the smallest footprint in the set — against 810 keywords and 18,264 visits for fefundinfo.com, 862 and 16,068 for simcorp.com, 8,554 and 80,389 for seismic.com, and 5,266 and 148,569 for broadridge.com. Authority is 213, below SimCorp (348), Seismic (417), FE fundinfo (493) and Broadridge (612). Organic visits are a monthly figure, not a window total.
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| Kurtosys | 119 | 587 | 213 |
| Broadridge | 5,266 | 148,569 | 612 |
| Seismic | 8,554 | 80,389 | 417 |
| SimCorp | 862 | 16,068 | 348 |
| FE fundinfo | 810 | 18,264 | 493 |
Content mix
Of Kurtosys's 10 posts, 8 are tagged as thought leadership, 1 as customer proof, 1 as a feature post, and 3 are tagged as event-led. The texts read as presence rather than argument: FundForum 2026 in Monaco, the White Night Party sponsorship, a CCI round table at The Ivy, a new-starters welcome, and a Mandela Day volunteering post from the Cape Town team. The CCI webinar with Ninety One, PIMFA and Burges Salmon is the closest thing to a demand asset. FE fundinfo carries 77 thought-leadership tags and 34 event tags; SimCorp carries 13 partner tags to Kurtosys's 0.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| Kurtosys | 8 · 80% | 1 · 10% | 1 · 10% | 0 | 0 | 10 |
| Broadridge | 34 · 77% | 0 | 2 · 5% | 8 · 18% | 0 | 44 |
| Seismic | 54 · 90% | 1 · 2% | 0 | 5 · 8% | 0 | 60 |
| SimCorp | 58 · 81% | 1 · 1% | 0 | 13 · 18% | 0 | 72 |
| FE fundinfo | 77 · 87% | 0 | 7 · 8% | 5 · 6% | 0 | 89 |
Three things that matter
Resonance is fine; reach is the constraint
Kurtosys earns 35.3 engagements per post — nearly twice FE fundinfo's 18.5 — yet finishes the window on 353 total engagements against SimCorp's 4,773, because it published 10 posts to SimCorp's 72. The message lands; it simply isn't sent often enough. At the current rate per post, volume is the only lever that moves the total, and 5 marketing-titled staff already manage 2.0 posts each.
Point the camera at clients, the way SimCorp does
SimCorp's strongest recurring format is the named-client video: Quoniam's CEO and COO on rebalancing a EUR 27 billion manager, Danske Bank's tribe lead on consolidating the value chain. Kurtosys already shoots video at a 40.0% video rate, the highest in this set, against SimCorp's 18.1% — but only 1 post is tagged as customer proof. The kit and the habit exist; the subject is wrong.
The search base is too small to carry demand
kurtosys.com ranks for 119 keywords and draws 587 organic visits a month, against 810 and 18,264 for fefundinfo.com. FE fundinfo answers the same CCI question Kurtosys is asking — FAQ guides, whitepapers, webinars, calculation demos — and has the authority to rank for it, 493 against Kurtosys's 213. Round tables and webinars build no index position. Right now that demand routes to rivals.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 35.3 | 92.1 (Broadridge) | Behind | 45–60 |
| Posts (90 days) | 10 | 89 (FE fundinfo) | Behind | 24–30 |
| Posts per marketer | 2.0 | 5.24 (FE fundinfo) | Behind | 4.0–6.0 |
| Total engagement (90 days) | 353 | 4,773 (SimCorp) | Behind | 900–1,400 |
| Video rate | 40.0% | 36.7% (Seismic) | Ahead | Hold 35–45% on triple the volume |
| Event-led posts | 3 tagged | 34 (FE fundinfo) | Behind | 8–12 tagged |
| Ranked keywords (kurtosys.com) | 119 | 810 (FE fundinfo) | Behind | 200–300 |
| Organic visits / mo (kurtosys.com) | 587 | 16,068 (SimCorp) | Behind | 1,200–2,000 |
Kurtosys wins on efficiency and loses on scale. Video rate is the one metric where it leads the whole set, and posts per marketer is second only to FE fundinfo — both creditable results for a 5-person team. Every volume and visibility row is behind: 10 posts, 353 engagements, 3 event-tagged posts, 119 keywords, 587 organic visits a month. The targets assume no improvement at all in engagement per post — they are reached by publishing more of what already works, and by giving the search index something permanent to hold on to.
Improve. Infiltrate. Dominate.
Move from 10 posts a quarter to three a week
- Action
- Lift Kurtosys from 10 posts in 90 days to 24–30, built on three standing lines: the CCI programme, FundForum and round-table follow-ups, and the Cape Town team's work.
- Why
- Engagement per post is already 35.3, ahead of FE fundinfo's 18.5 on a ninth of the volume, so the shortfall is frequency rather than craft.
- Metric
- Posts per 90 days, and posts per marketer against the current 2.0.
- Watch
- Engagement per post holding above 30 as volume rises; a slide towards FE fundinfo's 18.5 means the extra posts are filler.
- Next
- Set a fortnightly editorial slot and commit each of the 5 marketers to one post a week.
Turn client round tables into named, on-camera proof
- Action
- Convert the CCI round table and FundForum conversations into short named-client interviews on camera, the format SimCorp runs with Quoniam and Danske Bank.
- Why
- Only 1 of Kurtosys's 10 posts is tagged as customer proof, yet the 40.0% video rate shows the production habit is already in place.
- Metric
- Posts tagged as customer proof, and engagement per post on those posts.
- Watch
- Whether client-featured posts clear the 35.3 average; if they don't, the format needs tightening, not abandoning.
- Next
- Ask two CCI round-table attendees for a short recorded comment at the next session.
Build a CCI resource library that ranks
- Action
- Publish the round-table and webinar material as a permanent, indexed CCI hub on kurtosys.com, aiming to take 119 ranked keywords to 200–300.
- Why
- FE fundinfo already owns this ground with 810 keywords and 18,264 organic visits a month against Kurtosys's 119 and 587, on authority of 493 to 213.
- Metric
- Ranked keywords and organic visits a month for kurtosys.com.
- Watch
- Keywords and visits moving together; keyword growth without visits means the terms are too peripheral.
- Next
- Turn the September CCI webinar into a written FAQ page and a downloadable guide.